InfoSAWIT, JAKARTA – When seeing other bazar that PT Perkebunan Nusantara (PTPN) conducted in Kuala Tanjung, North Sumatera, Saturday (8/1/2022), Minister of Enterprises, Erick Thohir told, the subsidiary of holding perkebunan, PT Industri Nabati Lestari (INL) will produce simple package palm cooking oil.
"We will use INL because it is the special brand of value for money,” he said, as quoted from the official statement.
Palm cooking oil bazar is running just what President Joko Widodo told with the target 1,2 billion liters of palm cooking oil. Erick thought, INL in simple package is developed when palm cooking oil has been expensive since last year. INL is the subsidiary of PTPN III and PTPN IV.
INL palm cooking oil will be sold Rp 14 thousand per liter and in two packages, they are in 450 mililiters (ml) and 900 ml. Erick also mentioned, Ministry of Enterprises should take for advantage the moment by starting to introduce INL simple package in traditional markets. “For now it will be sold in Medan and North Sumatera in the first place,” he said.
Since January 2022, Ministry of Enterprises has three palm cooking oil products with different segment, they are, Nusakita 100% price index from market leader (bimoli), Salvaco (92-95 percent price index bimoli), and simple package INL 88 to 90% price index market leader/bimoli).
"The capacity investment of packaging machine starts this year and will be developing until 2023,” he said. (T2)