Research of LPPM UNRI: Need Media Re-intervention to broadcast Palm Oil Policies

Doc. InfoSAWIT
Research of LPPM UNRI: Need Media Re-intervention to broadcast Palm Oil Policies

InfoSAWIT, PEKANBARU – In recent days, Universitas Riau and Palm Oil Plantation Fund Management Agency (PFMA) did research about palm oil and its industries.

The research “Pengaruh kebijakan Pungutan Eksport CPO terhadap kesejahteraan Petani" revealed that online media successfully delivered 4 (four) typology clusters, they are, price, export tax policy, smallholders, and corporate. The typology clusters are known by using textual network analysis (TNA).

Member of research team from Lembaga Penelitian dan Pengabdian kepada Masyrakat (LPPM) Universitas Riau, Meyzi Heriyanto said, it is obvious that the government and private sectors debate about many policies. It is admitted that the policy published is at the same frame with industrial sectors but smallholders have another frame.

He also mentioned, it needs media intervention as one crucial thing to deliver new narration or de-construct narration which has been framed about palm oil import tax.

Meyzi Heriyanto said, online media, in fact, influenced the government policy more than the other clusters. But they cannot solve problems.

That is why the roles of online media are crucial to broadcast every implementation and impact from one published policy. “Television media in special has no influence at all because it never broadcasts policies and impacts about palm oil and its industries.

“This is serious because television media are rarely report palm oil issues both in economy, social, and environment,” he said when presenting export tax result, Wednesday (17/11/2021) before PFMA and some associations, such as, Aspekpir Riau, Samade Riau and six districts of Asosiasi Petani Kelapa Sawit Indonesia (Apkasindo) in Pekanbaru.

Chairman of Apkasindo, Gulat Manurung said, it needs to optimize research results in the association with 6 goals of making PFMA, namely in promotion and partnership. In facts, one form of partnership should be conducting with mass media.

He also admitted, PFMA since 2020 used mass media but it is minimal still, namely with television media. “There are lots of story about palm oil to be reported by television media. The people have rights to know everything. This is important and it needs visual creativity from television media,” Manurung said, as in the official statement to InfoSAWIT recently.

It is urgent to get television media and advertisement to deliver every information which is intentionally ‘bent’ by palm oil competitors. The targets are young generations. ‘The bent’ of export tax goal will be the loss for smallholders. “The concern is that people will have bad perception, namely generation Z about palm oil. It can be seen in social media. Just for the simple thing, young generations misunderstand about palm oil and its industries for there are minimal information and advertisement about palm oil which operates well,” he said. (T2)