InfoSAWIT, JAKARTA – The Ministry of Trade (Kemendag) held a coordination meeting with repackers of the cooking oil brand MINYAKITA on Tuesday (March 18) in Jakarta. During the meeting, Kemendag emphasized the importance of compliance with the provisions regarding the use of the MINYAKITA brand as regulated in the Minister of Trade Regulation (Permendag) No. 18 of 2024 and other regulations.
Iqbal Shoffan Shofwan, Director General of Domestic Trade at Kemendag, who led the coordination meeting, stated that they have reached an agreement with the MINYAKITA repacker associations, including the Indonesian Cooking Oil Repackers Association (APMIGORINDO) and the Indonesian Cooking Oil Repackers Entrepreneurs Association (HIPPMGI), to ensure compliance in the distribution and sale of MINYAKITA.
"We have found several violations in the distribution of MINYAKITA, such as reduced measures, discrepancies with labels, and license transfers to other parties. Such practices clearly violate the applicable regulations," Iqbal stated in a written statement quoted by InfoSAWIT on Thursday, March 20, 2025.
He also emphasized that MINYAKITA is not a subsidized cooking oil funded by the State Budget (APBN). Therefore, its distribution must be carried out in accordance with regulations without any practices that harm consumers.
During the meeting, Kemendag reiterated that the distribution of MINYAKITA should be prioritized for the people's market to ensure its availability for low- and middle-income communities.
"We continue to urge producers and distributors to prioritize the people's market. This is important so that affordable cooking oil can truly be enjoyed by those in need," added Iqbal.
The meeting was held in a hybrid format and attended by about 30 business actors in person and 130 others online. Representatives from the Food and Drug Monitoring Agency (BPOM) and the Directorate General of Agro Industry at the Ministry of Industry also participated in the discussion.
Kemendag also revealed that from November 2024 to March 12, 2025, they have imposed sanctions on 66 MINYAKITA business actors who were found to violate regulations.
"Violations found include sales above the highest retail price (HET) and sales with bundling schemes with other products," explained Iqbal.
Additionally, two companies have received sanctions for revocation of the MINYAKITA brand usage license due to proven reductions in packaging measures. The first exposure of violations occurred in January 2025, while the second exposure occurred in March 2025. If any legal violations are found, the cases will be handed over to law enforcement authorities.
Regarding the availability of MINYAKITA ahead of Ramadan, Kemendag has requested producers to increase supply to ensure stable prices and sufficient supply for the community's needs.
"Producers have been asked to multiply their supply during Ramadan to ensure availability and prevent difficulties for the community in obtaining MINYAKITA," concluded Iqbal.
With various monitoring and enforcement measures, it is hoped that the distribution of MINYAKITA can proceed more transparently, fairly, and continue to reach those in need. (T2)
